Data analytics and experimentation in one self-serve platform
Connect every data source to truly understand your customer journey, advance a data-driven culture, and empower teams to answer critical questions without outside help.
Drive retention using data-driven insights to optimize experiences, make relevant offers, and personalize your product to customers based on risk level and financial health.
Increase conversions and transactions using behavioral analytics to segment user groups, streamline onboarding, and enable new business models that meet ever-changing customer expectations.
These financial services teams are making data work for them
Transform your data into a competitive advantage
Create a seamless multichannel experience using scalable, self-service analytics to unify siloed data, generate new revenue streams, and accelerate strategic decision-making—for a reimagined banking experience that attracts lifelong customers.
Real-time insights into the evolving customer journey
Test and deliver tailored experiences and campaigns across user segments based on risk level and financial health, sending targeted offers at the right time to drive customer engagement and satisfaction.
See which product features, channels, and campaigns drive value—and where customers drop out—then invest in the experiences that grow transaction size and frequency.
Find the friction points during product signup and onboarding to deliver a convenient, streamlined experience that activates and retains more customers.
Predict opportunities for cross-sells and upsells by identifying which customers are most likely to convert at key moments, and increase your share of wallet.
See the big picture at a glance
Visualize common pathways within your cross-channel user journey to find friction points and optimize for the seamless experience your customers expect.
- Compare users groups that convert to those that drop off
- See how many customers sign up, then open a checking account
- Segment by user attributes or actions to see which customers convert
- Discover high-value onboarding actions at a glance
Identify what’s working
Compare product engagement between user groups to see exactly how campaigns, channels, and feature adoption impacts your downstream metrics.
- See your top-performing campaigns, channels, and messaging at a glance
- Build lookalike audiences to find more customers interested in top products
- Pair with experimentation to optimize funnels with new features and messaging
Map your customer journey
Visualize any number of user journeys in one timeline. See events in sequence to learn where users drop off, and why.
- Identify user journeys that lead to conversion, multiple transactions, or drop-off
- Group users into cohorts for targeted offers that increase conversions
- Link business decisions to outcomes by measuring new product experiences
Learn how to reduce churn
Segment user groups to discover the actions and pathways that correlate with high lifetime value, using insights to optimize experiences and drive retention.
- See who returns after an event like opening a checking account, and how often
- Find which product features and experiences lead to retention—or churn
- Identify your power users and their shared attributes
Optimize with machine learning
Surface significant opportunities with Amplitude’s self-serve recommendation engine—a machine learning tool that uses predictive analysis to find hidden patterns in data.
- Target an outcome, add user preferences, and receive data-driven recommendations
- Optimize your product experience for conversion, upsells, and cross-sells
- Democratize insights within a single shared dashboard
Test experiences at any scale
Use built-in A/B testing to measure impact, validate possibilities, and drive growth with confidence. All your product data is natively-integrated, so insights come seamlessly.
- Create metrics then test exactly what you need—without analyst support
- Refine personalization, improve onboarding, and boost conversions with real-time insights
- Discover what users like best, then double down on what works
“Amplitude has become invaluable to WeMoney, and it’s paid for itself 20X over in terms of ROI. Compared to my past experiences with data analytics, it’s saved us from the painful process of guesswork or floundering around to answer questions.”
A trusted name in data analytics
Frequently asked questions
Yes, Amplitude offers pre-built integrations for over 60 popular platforms and tools, with more on the way. Turnkey integrations include CRM platforms like Salesforce and Hubspot, marketing platforms like Marketo, Braze, and Mailchimp, as well as ad platforms like Facebook and Google Ads.
Amplitude lets you track and measure real-time data from the entire omnichannel customer journey. Our platform ingests customer data from marketing platforms, data warehouses, customer data platforms, digital channels, IoT devices, attribution vendors, and many more. Every unique data point combines in Amplitude to give you a 360-view of your customers.
Amplitude offers a usage-based pricing model based on your number of monthly tracked users (MTUs). Choose from three pricing plans. If you have more than 1 million MTUs, our accounts team can help you with event-based pricing that scales depending on how many events you'd like to send per month.