Data governance

Better Digital Experiences Powered by Trusted Data

Easily integrate with your tech stack, resolve identities across devices, and control customer and product data.

Easy to access

Put trusted data in the hands of the right people with governance and compliance controls that make transparency effortless.

Simple to get started

Put your team in the driver’s seat so they can uncover customer insights, segment customers, and make faster, smarter decisions.

Seamless to integrate

Our no-code, open platform connects to all your sources, so you can effortlessly bring data in and out whenever you need it.

Cut through the complexity and easily connect your data

Turnkey integrations, cloud apps, data warehouses, SDKs, and APIs—everything you need to import and export data to drive better decisions.

Take the guesswork out of data governance

AI-driven workflows automatically surface data quality issues and recommend fixes. Filters, data merging, and schema controls make it easy to establish and maintain trust.

Amplitude Data Assistant

Unlock the power of your data without compromise

Foster privacy that's built on trust

Rely on a platform built to protect your data and deliver the privacy you need.

Make compliance easy and seamless

Keep your business compliant with the flexibility to evolve with privacy laws.

Control your data with the right tools

Stay in complete control of how data is used across the platform.

Minimize risk by design

Safeguard your data with a privacy program that is proactive and based on privacy-by-design.

Make better decisions with trusted data

Give data and engineering teams a central hub to plan, transform, and oversee their event data without writing code. Empower the business to make data-driven decisions with high-quality data.

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Unleash data-driven digital experiences

Optimize acquisition
Optimize acquisition

Get 360-degree visibility into user behavior to target new audiences and accelerate growth.

Drive monetization
Drive monetization

Take action on trusted insights to deliver what your customers want and increase conversions.

Customer retention
Improve retention

Unlock insights across your entire data ecosystem to build lifelong customers and boost their lifetime value.

Harness the power of the data cloud with Warehouse-native Amplitude

Empower teams with easy, self-service product analytics built on top of a fast, flexible data cloud. Seamlessly access insights and run queries directly in Amplitude or Snowflake.

Why do engineers, analysts, and data scientists love Amplitude?

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Empower non-technical teams to generate insights

“Amplitude acts as an intuitive and genuine tool for us to perform queries and efficiently create charts and dashboards, apart from directly querying the data warehouse.”


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Offload query requests to refocus on high-impact projects

“Each member of our team can discover insights about user behavior without database query skills. We can bootstrap analytics expertise without developing an internal data warehouse and query platform.”

Prisma Labs

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Connect engineering efforts directly to customer impact

“Ultimately, it nurtures the understanding of how each part of the company contributes to tangible metrics and amplifies data-driven decisions.”


See how organizations are getting value from Amplitude

Read real-world stories from leaders as they enable better decisions across their organizations through integrated technology stacks and complete, trustworthy, and actionable data.

person lying down while using a smartphone

Connection and compatibility: How OkCupid uses analytics to help people find love

person sitting with a furrowed brow, anxiously holding his mouth as he awaits the completion of a processing task on his laptop

How SoFI makes better decisions—faster—by enabling self-service data

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From data analysis to data storytelling: How Chick-fil-A improved product experiences

Learn data governance best practices from industry leaders

John Cutler’s 7 Key Principles for Product Instrumentation Success
Getting Started with Product Data Management
Building a Modern Customer Engagement Stack
Why We Didn’t Build Auto-tracking for Amplitude
How Patreon Embraces Cross-Functional Data Leadership
5 Predictions for the Next Decade of Data Governance
The 4 Truths of Data Management for Product Analytics
Introducing Nova AutoML: A New Architecture for Predictive Insights
What Is Data Governance? Data Governance 101