A/B Testing Powered by Real-time Insights
Enable growth professionals to maximize their goals and optimize experiences with web experimentation powered by real-time insights.
Insights and A/B testing, together
Deliver better web experiences with natively integrated analytics that help you build landing pages that convert, craft the perfect calls to action, and create personalized messages.
Limitless web experimentation
Connect insights with A/B testing and make it easy to improve experiences
Avoid the flicker effect and deliver high-performance experiments.
Personalize with advanced algorithms without missing conversions.
One platform to fuel growth and conversions
- Get the right data to improve experiences.
- Surface new opportunities to improve.
- Guide teams to set up tests in a few clicks.
- Use sequential testing or T-tests out of the box.
- Manage tests at scale with mutual exclusions and holdouts.
- Split traffic seamlessly to compare web pages.
- Dig deeper to find what messages resonate with your customers.
- Optimize with multi-armed bandits to stop missing out on growth.
- Bring web analytics and A/B testing together to fuel conversion.
Discover why growth professionals love Amplitude
Learn how growth teams use Amplitude to build better web experiences.
Drove 2X better click-through rates and 20% more conversions with personalized messaging.
Drove 30% more high-quality traffic and more registrations by optimizing their CTAs.
Launched six experiments in the first month, increasing percentage of instant answers in search results from 5% to 10%.
Do more with Experimentation
Run more tests with web experimentation and web analytics in one platform. Move faster, optimize more experiences, and drive growth.
Compare landing pages, page layouts, and messaging to see what works.
Guide teams to set up experiments successfully no matter their experience level.
Grow faster with advanced MABs to personalize more offers without dropping conversions.
Get more flexibility with A/B tests powered by sequential testing or T-tests.
Get the web insights you need in one place and know how you’re doing at a glance.
Deliver no-code tests from Contentful and test more without wasting developer cycles.
“The team hypothesized that some groups responded better than others due to cultural differences and tested this hypothesis. We improved our clickthrough rate by 2X in our target market, leading to a 20% increase in conversions.”
Resources for growth professionals
Get practical tips to help you optimize experiences that will earn you customer loyalty for life.
Uplevel your monetization strategy and learn how experimentation supercharges your growth.
See how Amplitude drives value for customers through their web experiences.