A/B Testing for Everyone
Enable self-service experimentation for every team to fuel conversion rates and optimize web experiences. Stop sacrificing performance and start testing without compromise—for free.
Leading brands driving growth with Web Experimentation
Making the complex, simple
Get started with one line of code and built-in guidance every step of the way.
Get lightning-fast performance and robust stats to run any test you need.
Boost conversion rates and drive personalization with real-time insights.
Unlock growth and conversion as a team
- Start testing for free with one line of code.
- Build with clicks—not code—using our visual experiment editor.
- Guide teams to set up tests in a few clicks.
- Access sequential testing, T-tests, and multi-armed bandits out-of-the-box.
- Use custom code to test banners, modals, and more.
- Get high-performance experimentation for every plan.
- Bring analytics, feature management, CDP, and Session Replay in one place.
- Seamlessly target experiments to personalize the entire journey.
- Get unified metrics and data in one place–no integrations required.
“I am really impressed with the performance of Amplitude Web Experimentation. Based on my testing, the site speed and loading times are either on par or faster than other solutions, and Amplitude handles flicker very well.”
Discover how Web Experimentation drives growth
Drove 2X better click-through rates and 20% more conversions with custom messaging.
Fueled 14% better engagement by decoding user preferences through experimentation.
Improved retention by 90% through optimized messaging and self-serve A/B testing.
Get more from Web Experimentation
Scale A/B testing with self-serve Web Experimentation. Start faster and test better, so your team can drive more conversions.
Build variants with clicks—not code—on top of your website.
Guide teams to set up experiments no matter their experience level.
Get more flexibility with A/B tests powered by sequential testing or T-tests.
Use JavaScript, CSS, and HTML to build complex variants like banners and modals for more flexibility.
Grow faster with advanced MABs to personalize more offers without dropping conversions.
Get the web and marketing insights you need in one place so you can know how you’re doing at a glance.
“Amplitude Web Experimentation is a powerful addition to Amplitude’s platform. And having it natively integrated with our product analytics makes it easy to scale testing and personalize all of our web experiences.”
Resources for growth professionals
Get practical tips to personalize digital experiences, delight customers, and earn loyalty for life.
Uplevel your monetization strategy and learn how experimentation supercharges your revenue growth.
See why we were named the only leader in the Forrester Wave™ for Feature Management and Experimentation.