Amplitude for Feature Management

Ship What Users Need—Before They Ask

Supercharge dev cycles with feature management powered by insights. Build fast, ship with control, learn faster, and deliver more impact.

Release features powered by data

Improve every time you ship. Instantly understand usage and adoption with real-time feedback. Iterate fast and deliver impact with every single feature.

Build, target, and release—without risk

Implement without limits
Implement without limits

Gain more flexibility with client-side or server-side flags to ship exactly to your specifications

Target and personalize with ease
Target and personalize with ease

Deliver personalized experiences with seamless user targeting—no integration required

Learn more and ship faster
Learn more and ship faster

Connect delivery with impact by incorporating real-time feedback from every release

One platform to supercharge dev cycles

Ship seamlessly
Release with control
Learn fast and iterate
  • Implement flexibly to satisfy any use case
  • Streamline targeting without kludgy integrations
  • Surface user-level insights with built-in ID resolution
  • Ensure every user has the right access to flags.
  • Easily manage progressive rollouts with a few clicks.
  • Surface issues and rollback in real-time.
  • Build better features based on actionable data.
  • Understand usage and adoption with automated insights.
  • Optimize faster based on real-time feedback.

Discover why engineers love Amplitude

Learn how engineering teams use Amplitude to build better tech solutions.

MySwimPro app

MySwimPro decreased its change failure rate from 30% to 6%, increased experiment velocity by 10X, and boosted ARPU by 70%.

Unity Technologies

Unity switched from Google Analytics to Amplitude for analysis and feature flags to fine-tune their experiences.


Learn how the team at Shift uncovered product improvement opportunities using self-serve data and analytics.

Build smarter and faster without sacrificing control or performance

Enhance every release with the tools you need all in one place to build, test, and optimize code.

Enterprise-ready feature flags

See how new features influence key metrics like user growth and feature adoption.

Auto-generated dashboards

Gain immediate feedback from every release, with insights about feature adoption and engagement.

Full control for every flag

Ensure the right team members have access to the right controls to minimize unforeseen errors.

Local evaluation

Deliver performant releases with near-zero latency.

Remote evaluation

Target by user context with identity resolution built-in.

Flexible APIs

Manage rollouts and connect to CI/CD pipelines with ease.

Company logo

“It used to take us days to figure out what was going on in the product. Now it takes 20 minutes because we drill in, we can see exactly where the problem is, and we can fix it.”

author photo
Nick Newell
VP of Engineering

Resources for engineers

Data-Driven Development: Your Blueprint for Success
Data-Driven Development: Your Blueprint for Success

See how companies use data-driven development to build smarter and learn how you can get started.

The Role of Feature Management in Successful Product Development
The Role of Feature Management in Successful Product Development

Discover how to use feature management to build innovative products with insights from Forrester Principal Analyst Chris Condo.

Your Guide to Scaling Product-Led Experimentation
Your Guide to Scaling Product-Led Experimentation

Learn product-led growth (PLG) essentials and experimentation strategies to boost innovation and growth.

Ready to deliver better experiences?