Feature Management
Ship what users need before they even ask
Supercharge dev cycles with smarter feature management. Build fast, ship with control, learn faster, and deliver more impact.
Build, target, and release—without risk
Implement without limits
Gain more flexibility with client-side or server-side flags to ship exactly to your specifications.
Target and personalize with ease
Deliver personalized experiences with seamless user targeting—no integration required.
Learn more and ship faster
Connect delivery with impact by incorporating real-time feedback from every release.
Unify your dev cycles
- Implement flexibly to satisfy any use case
- Streamline targeting without convoluted integrations
- Surface user-level insights with built-in ID resolution
Discover why engineers love Amplitude
Learn how engineering teams use Amplitude to build better tech solutions.
MySwimPro
MySwimPro decreased its change failure rate from 30% to 6%, increased experiment velocity by 10X, and boosted ARPU by 70%.
Unity
Unity switched from Google Analytics to Amplitude for analysis and feature flags to fine-tune their experiences.
Shift
Learn how the team at Shift uncovered product improvement opportunities using self-serve data and analytics.
“It used to take us days to figure out what was going on in the product. Now it takes 20 minutes because we drill in, we can see exactly where the problem is, and we can fix it.”
Nick Newell
VP of Engineering, MySwimPro
Build smarter and faster without sacrificing control or performance
Enhance every release with the tools you need all in one place to build, test, and optimize code.
Enterprise-level feature flags
See how new features influence key metrics like user growth and feature adoption.
Auto-generated dashboards
Gain immediate feedback from every release, with insights about feature adoption and engagement.
Full control for every flag
Ensure the right team members have access to the right controls to minimize unforeseen errors.
Local evaluation
Deliver performant releases with near-zero latency.
Remote evaluation
Target by user context with identity resolution built-in.
Flexible APIs
Manage rollouts and connect to CI/CD pipelines with ease.
Resources for engineers
Your Guide to Scaling Feature Experimentation
Learn how to run tests like the best with proven experiment insights from product experts.
The Role of Feature Management in Successful Product Development
Discover how to use feature management to build innovative products with insights from Forrester Principal Analyst Chris Condo.
Data-Driven Development: Your Blueprint for Success
See how companies use data-driven development to build smarter and learn how you can get started.
