Build self-improving products
Imagine opening your laptop to a list of ready-to-merge PRs, written by your product.
Amplitude reads your product data, finds what needs fixing (or building), and opens the PRs. You review, merge, and move on. That’s a self-improving product.
What’s a self-improving product...?
A self-improving product is one that gets better on its own. Every product runs the same loop: build, ship, measure. But measure is where it stalls. Self-improving products close the loop themselves.
Build
Ship
Measure
LOOP TIME
6 weeks
mostly waiting on humans
Build
Ship
Measure
LOOP TIME
1 day
and getting shorter
Run the loop from your favorite surfaces
You get a self-improving product! You get a self-improving product! Everyone gets a self-improving product! With Amplitude, you can run the self-improving product loop from anywhere you work.
Your in-product home base. Ask any question, set up your custom agent, and review Wave’s product opportunities.
What should we build next?
Analyzing onboarding, replays, and feedback…
1 in 3 users drop before setup.
847 replays show them stuck on the empty first screen.
Opened PR #68472 to add a guided first-run flow, ready for your review.
Projected +18% setup completion.
Up next...
CSV export, requested by 41% of active accounts.
Review Flow
Open CSV export
Ask a follow up...
Auto
You choose your role in the loop
This isn’t the Terminator. You have full control of your self-improving product loop. Set the directions, metrics, and guardrails, then decide how much you want to babysit and how much you let it run. Low-risk changes ship on their own. Anything sensitive waits for your review.
Everything is safe and secure.
We don’t train our agents on your data. Read the FAQ.
Full control
Human in the loop
You review every change before it continues, and nothing ships without your approval. Most teams start here.
Periodic control
Human on the loop
You set the rules, supervise, and step in when you want to. Otherwise, the loop keeps running.
Minimal control
Human out of the loop
You stay out entirely and let it run. Today, that’s mostly low-risk changes and build-your-own setups.
Wave is the future of self-improving products
Here’s the dream. Point Wave at your product and walk away. It finds what’s worth building, from quick fixes to new features, and hands you ready-to-merge PRs. Then it does it again. Before you know it, your tiny team is outshipping entire product orgs.
Wait, so is this real today? Parts of it. We’re building the rest with a small group of teams. Come build it with us.
We run the loops ourselves, too
We ❤️ self-improving products. Our team has shipped everything from paper cut fixes to bigger product bets.
Agent homepage
+160% card-driven sends
Before
5 days
After
15 minutes
Frequently asked questions
A self-improving product is a product that gets better on its own. Amplitude reads your product data, finds what’s worth fixing or building, opens a PR to make the change, and measures whether it worked. Then it does it again in a loop.
Start building self-improving products
You could have ten great PRs waiting for you by your next standup. Only one way to find out…