Enabling
self-improving
products
Wave analyzes your data and code, surfaces what to build, orchestrates the plans, PRs, experiments, then measures the impact.
Request accessEnabling self-improving products
Wave analyzes your data and code, surfaces what to build, orchestrates the plans, PRs, experiments, then measures the impact.
Request accessThe new bottleneck: knowing what to build
Quality comes from iteration, and the winner is whoever iterates fastest. The military strategist John BoydJohn Boyd · 1927–1997USAF fighter pilot and Pentagon consultant. His theories on decision cycles shaped military, business, and legal strategy worldwide. — via Wikipedia ↗ showed it in combat: the pilot who cycles their OODA loopObserve, Orient, Decide, ActDecision-making as an iterative cycle. Influential across litigation, business, law enforcement, military strategy, and cybersecurity. — via Wikipedia ↗ fastest wins the dogfight.
Software is no different. Whether you're a team of 1,000 or a solo developer, the loop is the same: build, ship, use, learn. The best products come from the builders who run it fastest and with the most care.
Coding agents are collapsing the cost of build to zero. But use and learn still crawl by hand. Someone manually combs the data for signals, decides what's worth building, proves if what shipped worked, and reflects on the process.
Deciding and specifying what the "right" thing to ship has never mattered more.
Your next best move is already in your data
Every click, session replay, customer feedback, log, and agent trace is a signal about what's working and what's not — and your next best idea is buried in them.
A self-improving product continuously analyzes every signal, corroborates evidence across sources, and turns that context into Opportunities to improve and grow.
Then it tracks whether the ship actually moved the metric and remembers the result, so every cycle is sharper than the last.
A self-improving product runs the whole loop on its own
It reads the signals across your product, decides what's worth building, and orchestrates the people and agents who ship it. Then it measures what worked (monitoring outcomes, running experiments) and feeds the learning into the next cycle.
Your product doesn't just grow. It compounds. Every loop is sharper than the last.
Wave knows what to build
A proactive product agent that helps teams build self-improving products.
It continuously analyzes your Amplitude data for Signals, surfaces Opportunities you or your agents can approve and ship, and tracks the experiments and Outcomes, so your product learns what works and gets smarter every cycle.
Build products that
improve themselves
Wave is rolling out to design partners. You can be one of them.
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