Put down the popups

Amplitude vs. Pendo

Don't just manage your digital experiences—understand them, act on them, and see the impact with Amplitude, the best Pendo alternative.

Amplitude vs. Pendo

Why top teams pick Amplitude

You deserve better than overwhelming popups and surface-level metrics—and so do your users. See why customers on G2 prefer Amplitude versus Pendo for both and :

Amplitude

Smarter in-app engagement through behavioral data

Deep, real-time analytics across every touchpoint

Robust data governance for metrics you can trust

Hybrid of autocapture and precision tracking

Dozens of powerful data and marketing integrations

Pendo

Generic popups that disrupt user experience

High-latency analytics for guides only

Basic governance that their support team has to run

Autocapture-only leads to inconsistent data

Few integrations, extra charges for warehouse export

Company logo

“Amplitude Guides and Surveys help us make experiments fast and effective. They’re more engaging and personalized, improving feature adoption by 54% in one of our campaigns.”

Rachel Strubhar
Homebase
Director of Product Growth

The power of the platform

Amplitude's comprehensive platform is better for analytics, engagement, and as a whole. Do more with your data across the entire user journey—and consolidate your tech stack.

Innovate with AI
Amplitude analytics dashboard
Engage beyond popups
See why users do what they do
Test what matters
Personalize and target with ease

AI enriches insights across the Amplitude platform, from AI summaries of session replays, to AI-enhanced data assistance, to our newest AI Agents beta.

See exactly how users act across your website, mobile app, and product—so you can understand and optimize the impact of every action.

Manage user behavior and collect feedback instantly with in-product engagement that targets by behavior—and can deploy without any code.

Playback, heatmaps, and AI summaries let you understand the “why” behind user actions at any point in their experience—even on mobile.

Experiment and optimize across your product and experiences with no-code setup, advanced testing schemas, and feature flagging.

Import data from your warehouse, enhance it with behavioral insights, and sync it across your tech stack for anyone to act on it.

Bring the whole org along

As a unified digital analytics platform, Amplitude is built for every team, not just non-technical users. Break down silos, share insights, and drive growth together.

Product
Product

Get the self-serve answers you need about what drives product adoption and how to do more of it.

Marketing
Marketing

See the ROI of your guides and surveys—along with all your other marketing efforts, up and down the funnel.

Data
Data

Say goodbye to SQL service tickets. Advanced governance and self-serve access let you make trusted data available to everyone.

Engineering
Engineering

Build easier, ship faster, and drive more impact with visibility and control for every feature.

Trusted by industry-leading companies around the world

(including former Pendo customers)

Want to read more?

Explore these resources for more insights into the top choice for your adoption efforts.

Pendo vs Amplitude Blog Post
5 Reasons Why Companies Choose Amplitude over Pendo

Read why Amplitude’s convergence of behavioral analytics and engagement tools is the best solution for so many businesses and find your reason to switch.

How to Build Product Tours That Don’t Suck
How to Build Product Tours That Don’t Suck

Tired of users skipping your product tours and being confused about how to use your product? Learn practical strategies for better engagement.

The Digital Analytics Solutions Landscape, Q2 2025
The Digital Analytics Solutions Landscape, Q2 2025

For an industry that helps you make better decisions, digital analytics can still be hard to get clarity on. Read Forrester’s take on current trends, considerations, and notable vendors.

Frequently asked questions

While Pendo has analytics capabilities, their software primarily focuses on user experience management through product tours and surveys. Amplitude, on the other hand, is a comprehensive digital analytics platform, offering best-in-class analytics, in-app engagement powered by behavioral insights, as well as a host of other tools to help teams grow and optimize products and experiences.

Amplitude is a strong Pendo alternative for teams looking to go beyond basic product tours for adoption efforts that work with the full customer journey, but you don't have to take our word for it. Amplitude's powerful analytics and smart in-app engagement are routinely rated higher than Pendo's in and .

Many product and growth teams choose Amplitude over Pendo for its advanced analytics capabilities, smarter in-app engagement, and ability to scale with product-led organizations. Customers also appreciate that Amplitude's digital analytics platform integrates better with their other software, or can even replace point solutions like Pendo for a more consolidated tech stack.

Get started with Amplitude