Increase customer lifetime value

Don’t Just Minimize Strife–Build Customers for Life

Understand every click and swipe to get to know your customers better than they know themselves. Move from churn to retention and build customers for life.

Don’t Just Minimize Strife–Build Customers for Life

Now is the time to get retention right

Retention is the key to generating revenue, growing customer lifetime value, and building a competitive moat. How do you get there? Unlocking a deep understanding of your customers to foster lifelong loyalty.

Solve your most critical retention challenges

Drive Customer Engagement
Drive Customer Engagement

Unlock higher engagement to boost retention and reduce churn.

Cultivate Customer Loyalty
Cultivate Customer Loyalty

Turn casual users into loyal fans with real-time personalization.

Activate Repeat Purchases
Activate Repeat Purchases

Convert one-time purchasers into repeat customers that sustain your business.

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“By building look-alike audiences to find more people pursuing similar goals and pathways, we’ve reduced our customer retention costs by 2x.”

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Dan Jovevski
WeMoney
Founder & CEO at WeMoney

Gaining customers for life is a team sport

Marketing

Build tailored campaigns using insights from behavioral data to meet different customer segments wherever they are, whenever they’re ready.

Product

Explore individual customer journeys to boost engagement and understand why customers keep coming back.

Data

Test personalized experiences and validate your experiments to drive customer lifetime value with minimal engineering effort.

One platform for insights, experimentation, and activation

Here are some Amplitude capabilities that product and marketing teams leverage to drive long-term retention.

Retention Analysis

Turn your active users into power users

Go beyond activating users to understanding what keeps them coming back.

  • Capture and track the right retention metric that matters to your business.
  • Identify and monitor critical events that convert active users to users for life.
  • Understand the lifecycle of a new, current, resurrected, or dormant user to adjust your engagement strategies.
Turn your active users into power users
Cohorts

Drive profitability with precision targeting

See how your top-performing campaigns, channels, and messaging impact retention to lower customer acquisition costs (CAC).

  • Compare product engagement between user groups to see exactly how campaigns, channels, and feature adoption impact drive user retention.
  • Build lookalike audiences to focus customers engaged with your product to convert into lifelong customers.
  • Pair with experimentation to optimize user journeys with new features and messaging to get ahead of churn.
Drive profitability with precision targeting
Journeys

See which customer journeys increase retention

Explore any number of user journeys in one visual timeline. See events in sequence to identify friction and opportunity in the many paths your customers take retain.

  • Identify user journeys that lead to engagement and long-term retention.
  • Group users into cohorts for targeted experiences or offers that increase engagement.
  • Assess how users engage with product features and how often to discover what they love.
See which customer journeys increase retention
Amplitude Experiment

Drive engagement while you lower your CAC

Test, learn, and release revenue-accelerating features and products in a few simple clicks with one platform—no analyst support needed.

  • Run targeted experiments across devices on key cohorts with ease.
  • Improve trial conversions and polish checkout flows with personalized experiences.
  • Deliver tests safely with enterprise-ready feature management, security, and governance built-in.
Drive engagement while you lower your CAC
Amplitude Audiences

Deliver personalized experiences at scale

Drive marketing campaigns and product personalization with audience segments backed by first-party data.

  • Use any combination of customer behaviors, product data, profile data, and more to build audience lists with high customer lifetime value.
  • With predictive cohorts, tailor campaigns to send reminders to the highest propensity customers, special offers to those on the fence, and fresh engagement strategies to the ones least likely to convert.
  • Create automated syncs from lists you build to any tool in your stack for reliability, consistency, and repeatability.
Deliver personalized experiences at scale

2,000+ companies trust Amplitude

Helpful resources

Implement these best practices to increase engagement—and retention and revenue.
Implement these best practices to increase engagement—and retention and revenue.
Care about growth? Then you should care about user retention.
Care about growth? Then you should care about user retention.
Retention Strategies to Fuel Your Growth Engine
Retention Strategies to Fuel Your Growth Engine

Stopping churn is just the start

Power up your profitability and boost customer lifetime value by joining the leading organizations with Amplitude. Get started today with a free account and gain instant access to our features.