Amplitude
Platform
One platform, countless insights
Get fast and easy access to customer insights at every step of their journey
Amplitude Platform
Amplitude Platform
Insights
Product Analytics
Understand the full user journey
Marketing Analytics
Get the metrics you need with one line of code
Session Replay
Visualize sessions based on events in your product
Heatmaps
Visualize clicks, scrolls, and engagement
AI
Self-service data meets self-service intelligence
Product Analytics
Marketing Analytics
Session Replay
Heatmaps
AI
Action
Guides and Surveys
Guide your users and collect feedback
Feature Experimentation
Innovate with personalized product experiences
Web Experimentation
Drive conversion with A/B testing powered by data
Feature Management
Build fast, target easily, and learn as you ship
Activation
Unite data across teams
Guides and Surveys
Feature Experimentation
Web Experimentation
Feature Management
Activation
Data
Warehouse-native Amplitude
Unlock insights from your data warehouse
Data Governance
Complete data you can trust
Security & Privacy
Keep your data secure and compliant
Integrations
Connect Amplitude to hundreds of partners
Warehouse-native Amplitude
Data Governance
Security & Privacy
Integrations
Platform
One platform, countless insights
Get fast and easy access to customer insights at every step of their journey
Amplitude Platform
Amplitude Platform
Insights
Product Analytics
Understand the full user journey
Marketing Analytics
Get the metrics you need with one line of code
Session Replay
Visualize sessions based on events in your product
Heatmaps
Visualize clicks, scrolls, and engagement
AI
Self-service data meets self-service intelligence
Product Analytics
Marketing Analytics
Session Replay
Heatmaps
AI
Action
Guides and Surveys
Guide your users and collect feedback
Feature Experimentation
Innovate with personalized product experiences
Web Experimentation
Drive conversion with A/B testing powered by data
Feature Management
Build fast, target easily, and learn as you ship
Activation
Unite data across teams
Guides and Surveys
Feature Experimentation
Web Experimentation
Feature Management
Activation
Data
Warehouse-native Amplitude
Unlock insights from your data warehouse
Data Governance
Complete data you can trust
Security & Privacy
Keep your data secure and compliant
Integrations
Connect Amplitude to hundreds of partners
Warehouse-native Amplitude
Data Governance
Security & Privacy
Integrations
Solutions
Solutions that drive business results
Deliver customer value and drive business outcomes
Amplitude Solutions
Amplitude Solutions
Industry
Financial Services
Personalize the banking experience
B2B
Maximize product adoption
Media
Identify impactful content
Healthcare
Simplify the digital healthcare experience
Ecommerce
Optimize for transactions
Financial Services
B2B
Media
Healthcare
Ecommerce
Use Case
Acquisition
Get users hooked from day one
Retention
Understand your customers like no one else
Monetization
Turn behavior into business
Acquisition
Retention
Monetization
Team
Product
Fuel faster growth
Data
Make trusted data accessible
Engineering
Ship faster, learn more
Marketing
Build customers for life
Product
Data
Engineering
Marketing
Size
Startups
Free analytics tools for startups
Enterprise
Advanced analytics for scaling businesses
Startups
Enterprise
Solutions
Solutions that drive business results
Deliver customer value and drive business outcomes
Amplitude Solutions
Amplitude Solutions
Industry
Financial Services
Personalize the banking experience
B2B
Maximize product adoption
Media
Identify impactful content
Healthcare
Simplify the digital healthcare experience
Ecommerce
Optimize for transactions
Financial Services
B2B
Media
Healthcare
Ecommerce
Use Case
Acquisition
Get users hooked from day one
Retention
Understand your customers like no one else
Monetization
Turn behavior into business
Acquisition
Retention
Monetization
Team
Product
Fuel faster growth
Data
Make trusted data accessible
Engineering
Ship faster, learn more
Marketing
Build customers for life
Product
Data
Engineering
Marketing
Size
Startups
Free analytics tools for startups
Enterprise
Advanced analytics for scaling businesses
Startups
Enterprise
Resources
Learn
Blog
Thought leadership from industry experts
Resource Center
Expertise to guide your growth
Glossary
Learn about analytics, product, and technical terms
Templates
Amplitude template library
Explore Hub
Detailed guides on product and web analytics
Blog
Resource Center
Glossary
Templates
Explore Hub
Connect
Community
Connect with peers in product analytics
Events
Register for live or virtual events
Customers
Discover why customers love Amplitude
Partners
Accelerate business value through our ecosystem
Community
Events
Customers
Partners
Support & Services
Customer Help Center
All support resources in one place: policies, customer portal, and request forms
Developer Hub
Integrate and instrument Amplitude
Academy & Training
Become an Amplitude pro
Professional Services
Drive business success with expert guidance and support
Platform Updates
See what's new from Amplitude
Customer Help Center
Developer Hub
Academy & Training
Professional Services
Platform Updates
Tools
Benchmarks
Understand how your product compares
Tracking Guides
Learn how to track events and metrics with Amplitude
Maturity Assessment
Evaluate your digital experience maturity and uncover growth opportunities
Benchmarks
Tracking Guides
Maturity Assessment
Resources
Learn
Blog
Thought leadership from industry experts
Resource Center
Expertise to guide your growth
Glossary
Learn about analytics, product, and technical terms
Templates
Amplitude template library
Explore Hub
Detailed guides on product and web analytics
Blog
Resource Center
Glossary
Templates
Explore Hub
Connect
Community
Connect with peers in product analytics
Events
Register for live or virtual events
Customers
Discover why customers love Amplitude
Partners
Accelerate business value through our ecosystem
Community
Events
Customers
Partners
Support & Services
Customer Help Center
All support resources in one place: policies, customer portal, and request forms
Developer Hub
Integrate and instrument Amplitude
Academy & Training
Become an Amplitude pro
Professional Services
Drive business success with expert guidance and support
Platform Updates
See what's new from Amplitude
Customer Help Center
Developer Hub
Academy & Training
Professional Services
Platform Updates
Tools
Benchmarks
Understand how your product compares
Tracking Guides
Learn how to track events and metrics with Amplitude
Maturity Assessment
Evaluate your digital experience maturity and uncover growth opportunities
Benchmarks
Tracking Guides
Maturity Assessment
Pricing
Pricing
Amplitude
Platform
One platform, countless insights
Get fast and easy access to customer insights at every step of their journey
Amplitude Platform
Amplitude Platform
Insights
Product Analytics
Understand the full user journey
Marketing Analytics
Get the metrics you need with one line of code
Session Replay
Visualize sessions based on events in your product
Heatmaps
Visualize clicks, scrolls, and engagement
AI
Self-service data meets self-service intelligence
Product Analytics
Marketing Analytics
Session Replay
Heatmaps
AI
Action
Guides and Surveys
Guide your users and collect feedback
Feature Experimentation
Innovate with personalized product experiences
Web Experimentation
Drive conversion with A/B testing powered by data
Feature Management
Build fast, target easily, and learn as you ship
Activation
Unite data across teams
Guides and Surveys
Feature Experimentation
Web Experimentation
Feature Management
Activation
Data
Warehouse-native Amplitude
Unlock insights from your data warehouse
Data Governance
Complete data you can trust
Security & Privacy
Keep your data secure and compliant
Integrations
Connect Amplitude to hundreds of partners
Warehouse-native Amplitude
Data Governance
Security & Privacy
Integrations
Platform
One platform, countless insights
Get fast and easy access to customer insights at every step of their journey
Amplitude Platform
Amplitude Platform
Insights
Product Analytics
Understand the full user journey
Marketing Analytics
Get the metrics you need with one line of code
Session Replay
Visualize sessions based on events in your product
Heatmaps
Visualize clicks, scrolls, and engagement
AI
Self-service data meets self-service intelligence
Product Analytics
Marketing Analytics
Session Replay
Heatmaps
AI
Action
Guides and Surveys
Guide your users and collect feedback
Feature Experimentation
Innovate with personalized product experiences
Web Experimentation
Drive conversion with A/B testing powered by data
Feature Management
Build fast, target easily, and learn as you ship
Activation
Unite data across teams
Guides and Surveys
Feature Experimentation
Web Experimentation
Feature Management
Activation
Data
Warehouse-native Amplitude
Unlock insights from your data warehouse
Data Governance
Complete data you can trust
Security & Privacy
Keep your data secure and compliant
Integrations
Connect Amplitude to hundreds of partners
Warehouse-native Amplitude
Data Governance
Security & Privacy
Integrations
Solutions
Solutions that drive business results
Deliver customer value and drive business outcomes
Amplitude Solutions
Amplitude Solutions
Industry
Financial Services
Personalize the banking experience
B2B
Maximize product adoption
Media
Identify impactful content
Healthcare
Simplify the digital healthcare experience
Ecommerce
Optimize for transactions
Financial Services
B2B
Media
Healthcare
Ecommerce
Use Case
Acquisition
Get users hooked from day one
Retention
Understand your customers like no one else
Monetization
Turn behavior into business
Acquisition
Retention
Monetization
Team
Product
Fuel faster growth
Data
Make trusted data accessible
Engineering
Ship faster, learn more
Marketing
Build customers for life
Product
Data
Engineering
Marketing
Size
Startups
Free analytics tools for startups
Enterprise
Advanced analytics for scaling businesses
Startups
Enterprise
Solutions
Solutions that drive business results
Deliver customer value and drive business outcomes
Amplitude Solutions
Amplitude Solutions
Industry
Financial Services
Personalize the banking experience
B2B
Maximize product adoption
Media
Identify impactful content
Healthcare
Simplify the digital healthcare experience
Ecommerce
Optimize for transactions
Financial Services
B2B
Media
Healthcare
Ecommerce
Use Case
Acquisition
Get users hooked from day one
Retention
Understand your customers like no one else
Monetization
Turn behavior into business
Acquisition
Retention
Monetization
Team
Product
Fuel faster growth
Data
Make trusted data accessible
Engineering
Ship faster, learn more
Marketing
Build customers for life
Product
Data
Engineering
Marketing
Size
Startups
Free analytics tools for startups
Enterprise
Advanced analytics for scaling businesses
Startups
Enterprise
Resources
Learn
Blog
Thought leadership from industry experts
Resource Center
Expertise to guide your growth
Glossary
Learn about analytics, product, and technical terms
Templates
Amplitude template library
Explore Hub
Detailed guides on product and web analytics
Blog
Resource Center
Glossary
Templates
Explore Hub
Connect
Community
Connect with peers in product analytics
Events
Register for live or virtual events
Customers
Discover why customers love Amplitude
Partners
Accelerate business value through our ecosystem
Community
Events
Customers
Partners
Support & Services
Customer Help Center
All support resources in one place: policies, customer portal, and request forms
Developer Hub
Integrate and instrument Amplitude
Academy & Training
Become an Amplitude pro
Professional Services
Drive business success with expert guidance and support
Platform Updates
See what's new from Amplitude
Customer Help Center
Developer Hub
Academy & Training
Professional Services
Platform Updates
Tools
Benchmarks
Understand how your product compares
Tracking Guides
Learn how to track events and metrics with Amplitude
Maturity Assessment
Evaluate your digital experience maturity and uncover growth opportunities
Benchmarks
Tracking Guides
Maturity Assessment
Resources
Learn
Blog
Thought leadership from industry experts
Resource Center
Expertise to guide your growth
Glossary
Learn about analytics, product, and technical terms
Templates
Amplitude template library
Explore Hub
Detailed guides on product and web analytics
Blog
Resource Center
Glossary
Templates
Explore Hub
Connect
Community
Connect with peers in product analytics
Events
Register for live or virtual events
Customers
Discover why customers love Amplitude
Partners
Accelerate business value through our ecosystem
Community
Events
Customers
Partners
Support & Services
Customer Help Center
All support resources in one place: policies, customer portal, and request forms
Developer Hub
Integrate and instrument Amplitude
Academy & Training
Become an Amplitude pro
Professional Services
Drive business success with expert guidance and support
Platform Updates
See what's new from Amplitude
Customer Help Center
Developer Hub
Academy & Training
Professional Services
Platform Updates
Tools
Benchmarks
Understand how your product compares
Tracking Guides
Learn how to track events and metrics with Amplitude
Maturity Assessment
Evaluate your digital experience maturity and uncover growth opportunities
Benchmarks
Tracking Guides
Maturity Assessment
Pricing
Pricing
Login
Contact sales
Get started
Glossary
Learn about analytics, product, and technical terms and get their definitions in our Glossary.
Table of Contents
All Terms
A/B Testing
Adoption rate
Analytics
Behavioral analytics
Churn
Conversion funnel
Conversion rate
Customer experience (CX)
Daily active users (DAU)
Go to market strategy
Marketing qualified lead (MQL)
Mobile analytics
Onboarding
Product analytics
Product features
Product led growth (PLG)
Product management
Product roadmap
Product strategy
Qualitative data
Sales qualified lead (SQL)
User behavior analytics
User engagement
Universally unique identifier (UUID)
User ID
User persona
User segmentation
User stories
Website analytics