Amplitude
Platform
Introducing AI Agents
AI experts that analyze metrics, deliver insights, and enable intelligent action
AI Agents
AI Agents
Insights
Product Analytics
Understand the full user journey
Marketing Analytics
Get the metrics you need with one line of code
Session Replay
Visualize sessions based on events in your product
Heatmaps
Visualize clicks, scrolls, and engagement
Product Analytics
Marketing Analytics
Session Replay
Heatmaps
Action
Guides and Surveys
Guide your users and collect feedback
Feature Experimentation
Innovate with personalized product experiences
Web Experimentation
Drive conversion with A/B testing powered by data
Feature Management
Build fast, target easily, and learn as you ship
Activation
Unite data across teams
Guides and Surveys
Feature Experimentation
Web Experimentation
Feature Management
Activation
Data
Warehouse-native Amplitude
Unlock insights from your data warehouse
Data Governance
Complete data you can trust
Security & Privacy
Keep your data secure and compliant
Integrations
Connect Amplitude to hundreds of partners
Warehouse-native Amplitude
Data Governance
Security & Privacy
Integrations
Platform
Introducing AI Agents
AI experts that analyze metrics, deliver insights, and enable intelligent action
AI Agents
AI Agents
Insights
Product Analytics
Understand the full user journey
Marketing Analytics
Get the metrics you need with one line of code
Session Replay
Visualize sessions based on events in your product
Heatmaps
Visualize clicks, scrolls, and engagement
Product Analytics
Marketing Analytics
Session Replay
Heatmaps
Action
Guides and Surveys
Guide your users and collect feedback
Feature Experimentation
Innovate with personalized product experiences
Web Experimentation
Drive conversion with A/B testing powered by data
Feature Management
Build fast, target easily, and learn as you ship
Activation
Unite data across teams
Guides and Surveys
Feature Experimentation
Web Experimentation
Feature Management
Activation
Data
Warehouse-native Amplitude
Unlock insights from your data warehouse
Data Governance
Complete data you can trust
Security & Privacy
Keep your data secure and compliant
Integrations
Connect Amplitude to hundreds of partners
Warehouse-native Amplitude
Data Governance
Security & Privacy
Integrations
Solutions
Solutions that drive business results
Deliver customer value and drive business outcomes
Amplitude Solutions
Amplitude Solutions
Industry
Financial Services
Personalize the banking experience
B2B
Maximize product adoption
Media
Identify impactful content
Healthcare
Simplify the digital healthcare experience
Ecommerce
Optimize for transactions
Financial Services
B2B
Media
Healthcare
Ecommerce
Use Case
Acquisition
Get users hooked from day one
Retention
Understand your customers like no one else
Monetization
Turn behavior into business
Acquisition
Retention
Monetization
Team
Product
Fuel faster growth
Data
Make trusted data accessible
Engineering
Ship faster, learn more
Marketing
Build customers for life
Product
Data
Engineering
Marketing
Size
Startups
Free analytics tools for startups
Enterprise
Advanced analytics for scaling businesses
Startups
Enterprise
Solutions
Solutions that drive business results
Deliver customer value and drive business outcomes
Amplitude Solutions
Amplitude Solutions
Industry
Financial Services
Personalize the banking experience
B2B
Maximize product adoption
Media
Identify impactful content
Healthcare
Simplify the digital healthcare experience
Ecommerce
Optimize for transactions
Financial Services
B2B
Media
Healthcare
Ecommerce
Use Case
Acquisition
Get users hooked from day one
Retention
Understand your customers like no one else
Monetization
Turn behavior into business
Acquisition
Retention
Monetization
Team
Product
Fuel faster growth
Data
Make trusted data accessible
Engineering
Ship faster, learn more
Marketing
Build customers for life
Product
Data
Engineering
Marketing
Size
Startups
Free analytics tools for startups
Enterprise
Advanced analytics for scaling businesses
Startups
Enterprise
Resources
Learn
Blog
Thought leadership from industry experts
Resource Center
Expertise to guide your growth
Glossary
Learn about analytics, product, and technical terms
Templates
Amplitude template library
Explore Hub
Detailed guides on product and web analytics
Blog
Resource Center
Glossary
Templates
Explore Hub
Connect
Community
Connect with peers in product analytics
Events
Register for live or virtual events
Customers
Discover why customers love Amplitude
Partners
Accelerate business value through our ecosystem
Community
Events
Customers
Partners
Support & Services
Customer Help Center
All support resources in one place: policies, customer portal, and request forms
Developer Hub
Integrate and instrument Amplitude
Academy & Training
Become an Amplitude pro
Professional Services
Drive business success with expert guidance and support
Platform Updates
See what's new from Amplitude
Customer Help Center
Developer Hub
Academy & Training
Professional Services
Platform Updates
Tools
Benchmarks
Understand how your product compares
Tracking Guides
Learn how to track events and metrics with Amplitude
Maturity Assessment
Evaluate your digital experience maturity and uncover growth opportunities
Benchmarks
Tracking Guides
Maturity Assessment
Resources
Learn
Blog
Thought leadership from industry experts
Resource Center
Expertise to guide your growth
Glossary
Learn about analytics, product, and technical terms
Templates
Amplitude template library
Explore Hub
Detailed guides on product and web analytics
Blog
Resource Center
Glossary
Templates
Explore Hub
Connect
Community
Connect with peers in product analytics
Events
Register for live or virtual events
Customers
Discover why customers love Amplitude
Partners
Accelerate business value through our ecosystem
Community
Events
Customers
Partners
Support & Services
Customer Help Center
All support resources in one place: policies, customer portal, and request forms
Developer Hub
Integrate and instrument Amplitude
Academy & Training
Become an Amplitude pro
Professional Services
Drive business success with expert guidance and support
Platform Updates
See what's new from Amplitude
Customer Help Center
Developer Hub
Academy & Training
Professional Services
Platform Updates
Tools
Benchmarks
Understand how your product compares
Tracking Guides
Learn how to track events and metrics with Amplitude
Maturity Assessment
Evaluate your digital experience maturity and uncover growth opportunities
Benchmarks
Tracking Guides
Maturity Assessment
Pricing
Pricing
Amplitude
Platform
Introducing AI Agents
AI experts that analyze metrics, deliver insights, and enable intelligent action
AI Agents
AI Agents
Insights
Product Analytics
Understand the full user journey
Marketing Analytics
Get the metrics you need with one line of code
Session Replay
Visualize sessions based on events in your product
Heatmaps
Visualize clicks, scrolls, and engagement
Product Analytics
Marketing Analytics
Session Replay
Heatmaps
Action
Guides and Surveys
Guide your users and collect feedback
Feature Experimentation
Innovate with personalized product experiences
Web Experimentation
Drive conversion with A/B testing powered by data
Feature Management
Build fast, target easily, and learn as you ship
Activation
Unite data across teams
Guides and Surveys
Feature Experimentation
Web Experimentation
Feature Management
Activation
Data
Warehouse-native Amplitude
Unlock insights from your data warehouse
Data Governance
Complete data you can trust
Security & Privacy
Keep your data secure and compliant
Integrations
Connect Amplitude to hundreds of partners
Warehouse-native Amplitude
Data Governance
Security & Privacy
Integrations
Platform
Introducing AI Agents
AI experts that analyze metrics, deliver insights, and enable intelligent action
AI Agents
AI Agents
Insights
Product Analytics
Understand the full user journey
Marketing Analytics
Get the metrics you need with one line of code
Session Replay
Visualize sessions based on events in your product
Heatmaps
Visualize clicks, scrolls, and engagement
Product Analytics
Marketing Analytics
Session Replay
Heatmaps
Action
Guides and Surveys
Guide your users and collect feedback
Feature Experimentation
Innovate with personalized product experiences
Web Experimentation
Drive conversion with A/B testing powered by data
Feature Management
Build fast, target easily, and learn as you ship
Activation
Unite data across teams
Guides and Surveys
Feature Experimentation
Web Experimentation
Feature Management
Activation
Data
Warehouse-native Amplitude
Unlock insights from your data warehouse
Data Governance
Complete data you can trust
Security & Privacy
Keep your data secure and compliant
Integrations
Connect Amplitude to hundreds of partners
Warehouse-native Amplitude
Data Governance
Security & Privacy
Integrations
Solutions
Solutions that drive business results
Deliver customer value and drive business outcomes
Amplitude Solutions
Amplitude Solutions
Industry
Financial Services
Personalize the banking experience
B2B
Maximize product adoption
Media
Identify impactful content
Healthcare
Simplify the digital healthcare experience
Ecommerce
Optimize for transactions
Financial Services
B2B
Media
Healthcare
Ecommerce
Use Case
Acquisition
Get users hooked from day one
Retention
Understand your customers like no one else
Monetization
Turn behavior into business
Acquisition
Retention
Monetization
Team
Product
Fuel faster growth
Data
Make trusted data accessible
Engineering
Ship faster, learn more
Marketing
Build customers for life
Product
Data
Engineering
Marketing
Size
Startups
Free analytics tools for startups
Enterprise
Advanced analytics for scaling businesses
Startups
Enterprise
Solutions
Solutions that drive business results
Deliver customer value and drive business outcomes
Amplitude Solutions
Amplitude Solutions
Industry
Financial Services
Personalize the banking experience
B2B
Maximize product adoption
Media
Identify impactful content
Healthcare
Simplify the digital healthcare experience
Ecommerce
Optimize for transactions
Financial Services
B2B
Media
Healthcare
Ecommerce
Use Case
Acquisition
Get users hooked from day one
Retention
Understand your customers like no one else
Monetization
Turn behavior into business
Acquisition
Retention
Monetization
Team
Product
Fuel faster growth
Data
Make trusted data accessible
Engineering
Ship faster, learn more
Marketing
Build customers for life
Product
Data
Engineering
Marketing
Size
Startups
Free analytics tools for startups
Enterprise
Advanced analytics for scaling businesses
Startups
Enterprise
Resources
Learn
Blog
Thought leadership from industry experts
Resource Center
Expertise to guide your growth
Glossary
Learn about analytics, product, and technical terms
Templates
Amplitude template library
Explore Hub
Detailed guides on product and web analytics
Blog
Resource Center
Glossary
Templates
Explore Hub
Connect
Community
Connect with peers in product analytics
Events
Register for live or virtual events
Customers
Discover why customers love Amplitude
Partners
Accelerate business value through our ecosystem
Community
Events
Customers
Partners
Support & Services
Customer Help Center
All support resources in one place: policies, customer portal, and request forms
Developer Hub
Integrate and instrument Amplitude
Academy & Training
Become an Amplitude pro
Professional Services
Drive business success with expert guidance and support
Platform Updates
See what's new from Amplitude
Customer Help Center
Developer Hub
Academy & Training
Professional Services
Platform Updates
Tools
Benchmarks
Understand how your product compares
Tracking Guides
Learn how to track events and metrics with Amplitude
Maturity Assessment
Evaluate your digital experience maturity and uncover growth opportunities
Benchmarks
Tracking Guides
Maturity Assessment
Resources
Learn
Blog
Thought leadership from industry experts
Resource Center
Expertise to guide your growth
Glossary
Learn about analytics, product, and technical terms
Templates
Amplitude template library
Explore Hub
Detailed guides on product and web analytics
Blog
Resource Center
Glossary
Templates
Explore Hub
Connect
Community
Connect with peers in product analytics
Events
Register for live or virtual events
Customers
Discover why customers love Amplitude
Partners
Accelerate business value through our ecosystem
Community
Events
Customers
Partners
Support & Services
Customer Help Center
All support resources in one place: policies, customer portal, and request forms
Developer Hub
Integrate and instrument Amplitude
Academy & Training
Become an Amplitude pro
Professional Services
Drive business success with expert guidance and support
Platform Updates
See what's new from Amplitude
Customer Help Center
Developer Hub
Academy & Training
Professional Services
Platform Updates
Tools
Benchmarks
Understand how your product compares
Tracking Guides
Learn how to track events and metrics with Amplitude
Maturity Assessment
Evaluate your digital experience maturity and uncover growth opportunities
Benchmarks
Tracking Guides
Maturity Assessment
Pricing
Pricing
Login
Contact sales
Get started
Glossary
Learn about analytics, product, and technical terms and get their definitions in our Glossary.
Table of Contents
All Terms
Abandonment rate
A/B Testing
Activation rate
Active user growth
Ad hoc analysis
Adoption rate
Analytics
Anomaly detection
Application programming interfaces
App metrics
Attribution modeling
Audience segmentation
Average order value (AOV)
Average revenue per user
Behavioral analytics
Behavioral cohorting
Benchmarking
Bounce rate
Button click
Cart abandonment
Causality analysis
Channel attribution
Churn
Churn analysis
Churn prediction
Churn rate
Clickstream data
Click-through rate
Cluster analysis
Cohort retention
Compound annual growth rate
Conversions
Conversion attribution
Conversion funnel
Conversion rate
Correlation coefficient
Cost per acquisition
Customer acquisition cost
Customer experience (CX)
Customer journey mapping
Customer lifetime value (CLV)
Customer retention rate
Daily active users (DAU)
Data cleansing
Data enrichment
Data integration
Data mining
Data normalization
Data pipeline
Data sampling
Data scrubbing
Data transformation
Data visualization
Deep linking
Descriptive analytics
Diagnostic analytics
Drill-down analysis
Drop-off rate
Dynamic segmentation
Engagement metrics
Event segmentation
Event taxonomy
Experiment design
Exploratory data analysis
Experimentation
Feature adoption
Feature usage
File download
Forecasting
Form submitted
Funnel analysis
Funnel drop-off
Go to market strategy
Heuristic analysis
Hypothesis testing
In-app messaging
Key driver analysis
K-means clustering
Lagging indicators
Leading indicators
Lifecycle analysis
Lifetime value
Link clicks
Log-level data
Market basket analysis
Marketing qualified lead (MQL)
Mean absolute error
Mobile analytics
Monte carlo simulation
Monthly active users (MAU)
Multichannel attribution
Multivariate analysis
Navigation click
Net promoter score
Net retention rate
Onboarding
Operating expenses
Outlier detection
Page view
Path analysis
Predictive analysis
Predictive analytics
Prescriptive analytics
Predictive modeling
Product analytics
Product features
Product led growth (PLG)
Product management
Product roadmap
Product strategy
Qualitative data
Real-time analytics
Regression analysis
Retention analysis
Retention curves
Retention rate
Return on ad spend (ROAS)
Revenue attribution
Root cause analysis
Sales qualified lead (SQL)
Sentiment analysis
Session duration
Sessions
SQL querying
Statistical significance
Survival analysis
SWOT analysis
Tag management
Time series analysis
Time to value
Traffic sources
Trigger-based messaging
Universally unique identifier (UUID)
User behavior analytics
User engagement
User feedback loop
User flows
User ID
User onboarding
User persona
User properties
User segmentation
User stories
Variance analysis
Website analytics
Weekly active users (WAU)