Platform
Platform
Analytics
Understand the full user journey
Experiment
Test, analyze, and optimize at scale
Customer Data Platform
Unite data across teams
Session Replay
Visualize sessions based on events in your product
Analytics
Experiment
Customer Data Platform
Session Replay
Capabilities
Integrations
Connect Amplitude to hundreds of partners
Data Management
Complete data you can trust
Trust & privacy
Keep your data secure and compliant
AI
Self-service data meets self-service intelligence
Integrations
Data Management
Trust & privacy
AI
Platform
Platform
Analytics
Understand the full user journey
Experiment
Test, analyze, and optimize at scale
Customer Data Platform
Unite data across teams
Session Replay
Visualize sessions based on events in your product
Analytics
Experiment
Customer Data Platform
Session Replay
Capabilities
Integrations
Connect Amplitude to hundreds of partners
Data Management
Complete data you can trust
Trust & privacy
Keep your data secure and compliant
AI
Self-service data meets self-service intelligence
Integrations
Data Management
Trust & privacy
AI
Solutions
Industry
Financial Services
Personalize the banking experience
B2B
Maximize product adoption
Media
Identify impactful content
Healthcare
Simplify the digital healthcare experience
Ecommerce
Optimize for transactions
Financial Services
B2B
Media
Healthcare
Ecommerce
Use Case
Grow active users
Get users hooked from day one
Increase customer lifetime value
Understand your customers like no one else
Accelerate monetization
Turn behavior into business
Grow active users
Increase customer lifetime value
Accelerate monetization
Team
Product
Fuel faster growth
Data
Make trusted data accessible
Engineering
Ship faster, learn more
Marketing
Build customers for life
Product
Data
Engineering
Marketing
Solutions
Industry
Financial Services
Personalize the banking experience
B2B
Maximize product adoption
Media
Identify impactful content
Healthcare
Simplify the digital healthcare experience
Ecommerce
Optimize for transactions
Financial Services
B2B
Media
Healthcare
Ecommerce
Use Case
Grow active users
Get users hooked from day one
Increase customer lifetime value
Understand your customers like no one else
Accelerate monetization
Turn behavior into business
Grow active users
Increase customer lifetime value
Accelerate monetization
Team
Product
Fuel faster growth
Data
Make trusted data accessible
Engineering
Ship faster, learn more
Marketing
Build customers for life
Product
Data
Engineering
Marketing
Resources
Learn
Blog
Thought leadership from industry experts
Resource Center
Expertise to guide your growth
Glossary
All the terms you need to know
Product Benchmarks
Understand how your product compares
Blog
Resource Center
Glossary
Product Benchmarks
Connect
Community
Connect with peers in product analytics
Events
Register for live or virtual events
Customers
Discover why customers love Amplitude
Community
Events
Customers
Support
Help Center
Answers to every Amplitude question
Developer Hub
Integrate and instrument Amplitude
Academy & Training
Become an Amplitude pro
Help Center
Developer Hub
Academy & Training
Resources
Learn
Blog
Thought leadership from industry experts
Resource Center
Expertise to guide your growth
Glossary
All the terms you need to know
Product Benchmarks
Understand how your product compares
Blog
Resource Center
Glossary
Product Benchmarks
Connect
Community
Connect with peers in product analytics
Events
Register for live or virtual events
Customers
Discover why customers love Amplitude
Community
Events
Customers
Support
Help Center
Answers to every Amplitude question
Developer Hub
Integrate and instrument Amplitude
Academy & Training
Become an Amplitude pro
Help Center
Developer Hub
Academy & Training
Pricing
Pricing
Platform
Platform
Analytics
Understand the full user journey
Experiment
Test, analyze, and optimize at scale
Customer Data Platform
Unite data across teams
Session Replay
Visualize sessions based on events in your product
Analytics
Experiment
Customer Data Platform
Session Replay
Capabilities
Integrations
Connect Amplitude to hundreds of partners
Data Management
Complete data you can trust
Trust & privacy
Keep your data secure and compliant
AI
Self-service data meets self-service intelligence
Integrations
Data Management
Trust & privacy
AI
Platform
Platform
Analytics
Understand the full user journey
Experiment
Test, analyze, and optimize at scale
Customer Data Platform
Unite data across teams
Session Replay
Visualize sessions based on events in your product
Analytics
Experiment
Customer Data Platform
Session Replay
Capabilities
Integrations
Connect Amplitude to hundreds of partners
Data Management
Complete data you can trust
Trust & privacy
Keep your data secure and compliant
AI
Self-service data meets self-service intelligence
Integrations
Data Management
Trust & privacy
AI
Solutions
Industry
Financial Services
Personalize the banking experience
B2B
Maximize product adoption
Media
Identify impactful content
Healthcare
Simplify the digital healthcare experience
Ecommerce
Optimize for transactions
Financial Services
B2B
Media
Healthcare
Ecommerce
Use Case
Grow active users
Get users hooked from day one
Increase customer lifetime value
Understand your customers like no one else
Accelerate monetization
Turn behavior into business
Grow active users
Increase customer lifetime value
Accelerate monetization
Team
Product
Fuel faster growth
Data
Make trusted data accessible
Engineering
Ship faster, learn more
Marketing
Build customers for life
Product
Data
Engineering
Marketing
Solutions
Industry
Financial Services
Personalize the banking experience
B2B
Maximize product adoption
Media
Identify impactful content
Healthcare
Simplify the digital healthcare experience
Ecommerce
Optimize for transactions
Financial Services
B2B
Media
Healthcare
Ecommerce
Use Case
Grow active users
Get users hooked from day one
Increase customer lifetime value
Understand your customers like no one else
Accelerate monetization
Turn behavior into business
Grow active users
Increase customer lifetime value
Accelerate monetization
Team
Product
Fuel faster growth
Data
Make trusted data accessible
Engineering
Ship faster, learn more
Marketing
Build customers for life
Product
Data
Engineering
Marketing
Resources
Learn
Blog
Thought leadership from industry experts
Resource Center
Expertise to guide your growth
Glossary
All the terms you need to know
Product Benchmarks
Understand how your product compares
Blog
Resource Center
Glossary
Product Benchmarks
Connect
Community
Connect with peers in product analytics
Events
Register for live or virtual events
Customers
Discover why customers love Amplitude
Community
Events
Customers
Support
Help Center
Answers to every Amplitude question
Developer Hub
Integrate and instrument Amplitude
Academy & Training
Become an Amplitude pro
Help Center
Developer Hub
Academy & Training
Resources
Learn
Blog
Thought leadership from industry experts
Resource Center
Expertise to guide your growth
Glossary
All the terms you need to know
Product Benchmarks
Understand how your product compares
Blog
Resource Center
Glossary
Product Benchmarks
Connect
Community
Connect with peers in product analytics
Events
Register for live or virtual events
Customers
Discover why customers love Amplitude
Community
Events
Customers
Support
Help Center
Answers to every Amplitude question
Developer Hub
Integrate and instrument Amplitude
Academy & Training
Become an Amplitude pro
Help Center
Developer Hub
Academy & Training
Pricing
Pricing
Login
Contact sales
Get started
Glossary
Learn about analytics, product, and technical terms and get their definitions in our Glossary.
Table of Contents
All Terms
A/B Testing
Adoption rate
Analytics
Behavioral analytics
Churn
Conversion funnel
Conversion rate
Customer experience (CX)
Daily active users (DAU)
Go to market strategy
Marketing qualified lead (MQL)
Mobile analytics
Onboarding
Product analytics
Product features
Product led growth (PLG)
Product management
Product roadmap
Product strategy
Sales qualified lead (SQL)
User behavior analytics
User engagement
Universally unique identifier (UUID)
User ID
User persona
User segmentation
User stories
Website analytics