Glossary

Learn about analytics, product, and technical terms and get their definitions in our Glossary.

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                                                                                                                                                                                                                                                                                                        Return on ad spend (ROAS)

                                                                                                                                                                                                                                                                                                        Return on Ad Spend (ROAS) is a metric used to assess the effectiveness of advertising campaigns by measuring the revenue generated for every dollar spent on ads. A high ROAS indicates that the advertising efforts are generating substantial returns, while a low ROAS suggests the need for optimization.

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