Glossary

Learn about analytics, product, and technical terms and get their definitions in our Glossary.

Table of Contents

                                                                                                                                                                                                                                                                                                        Causality analysis

                                                                                                                                                                                                                                                                                                        Causality analysis aims to identify cause-and-effect relationships between variables, helping growth marketers understand the factors that drive specific outcomes, such as sales or user engagement. This type of analysis goes beyond correlation to uncover the true drivers of business success, enabling data-driven decision-making.

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