Glossary

Learn about analytics, product, and technical terms and get their definitions in our Glossary.

Table of Contents

                                                                                                                                                                                                                                                                                                        Abandonment rate

                                                                                                                                                                                                                                                                                                        Abandonment rate measures the percentage of users who begin a process—like sign-up or checkout—but leave before completing it. A high abandonment rate often indicates issues in the user flow or user experience, prompting teams to investigate and optimize steps that may be causing users to drop off.

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