Glossary

Learn about analytics, product, and technical terms and get their definitions in our Glossary.

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                                                                                                                                                                                                                                                                                                        Prescriptive analytics

                                                                                                                                                                                                                                                                                                        Prescriptive analytics advances traditional forecasting by not only predicting future trends but also recommending actionable strategies to optimize outcomes. By combining data, sophisticated algorithms, and business rules, it delivers clear guidance on the best course of action for improving product features or marketing initiatives.

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