Glossary

Learn about analytics, product, and technical terms and get their definitions in our Glossary.

Table of Contents

                                                                                                                                                                                                                                                                                                        Revenue attribution

                                                                                                                                                                                                                                                                                                        Revenue attribution is the process of mapping specific user actions, campaigns, or touchpoints to revenue outcomes. By assigning credit where it’s due, teams can measure ROI, identify high-performing strategies, and optimize for profitability.

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