Glossary

Learn about analytics, product, and technical terms and get their definitions in our Glossary.

Table of Contents

                                                                                                                                                                                                                                                                                                        Churn prediction

                                                                                                                                                                                                                                                                                                        Churn prediction uses historical data and machine learning to forecast which users are at risk of leaving a product or service. By identifying potential churners early, teams can intervene with targeted retention strategies—such as personalized messaging or offers—to keep users engaged, reduce attrition, and improve long-term loyalty.

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