Customer Retention Dashboard

Understand and improve customer retention with data-driven insights. Our customer retention dashboard helps you track churn, engagement, and lifetime value by visualizing key retention metrics in Amplitude. Identify trends, uncover risks, and take action to keep customers coming back.

About this template

Product and Growth teams use this dashboard to measure user retention, analyze churn patterns, and identify factors that drive long-term engagement. This helps improve customer retention strategies, optimize product experiences, and increase lifetime value.

Use Amplitude’s Customer Retention Dashboard and customize it to fit your business needs. Connect your data sources to Amplitude to start tracking retention metrics and uncover patterns in user behavior. This template provides a foundation, allowing you to refine cohorts, retention windows, and key metrics based on your goals.

How this template works

Unlock the full potential of your data with our step-by-step template.
1. Click "Try it in Amplitude" if you have sufficient data in an Amplitude account, or click "View chart in demo".
2. Replace the dashboard's placeholder content with your own events by clicking on the event names within the "Events" panel and selecting from the menu.
3. Save the chart and share it with your team.
About Amplitude
Amplitude is a leading digital analytics platform that helps companies unlock the power of their products. Amplitude guides companies every step of the way as they capture data they can trust, uncover clear insights about customer behavior, and take faster action. When teams understand how people use their products, they can deliver better experiences that drive growth. Amplitude is the best-in-class analytics solution for product, data, and marketing teams, ranked #1 in multiple categories by G2.
Recommended Integrations
  • ProductBoard - Productboard is a product management platform that provides a single source of truth for all customer data, helping teams uncover trending user needs.
  • Appcues - Appcues supports personalized, targeted in-app onboarding messages, modals, and hotspots to guide specific user segments through a tour or to pinpoint key page elements.
  • Apptimize - Apptimize empowers product teams to create the best possible experience for individual users through data-driven A/B tests and personalized promotions and feature releases.

Frequently Asked Questions

Amplitude is a leading digital analytics platform that helps companies unlock the power of their products. Amplitude guides companies every step of the way as they capture data they can trust, uncover clear insights about customer behavior, and take faster action. When teams understand how people are using their products, they can deliver better product experiences that drive growth.

Yes, Amplitude is free to get started. Our includes up to 50K MTUs, out-of-the-box and templates, , , and more—all at no cost.

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