See What’s Hot and What’s Not with Heatmaps
Visualize engagement to spot friction, optimize user experiences, and drive growth.
Visualize user behavior instantly
Understand what captures attention—and what doesn’t—at a glance. Amplitude Heatmaps show clicks, scrolls, and engagement hotspots on your website or web app.
- Spot friction, rage clicks, and underperforming calls to action (CTAs).
- Visualize behavior across different devices and screens.
- Capture every user interaction—no extra tagging required.
Understand the “why” behind the data
Clicks are just the beginning. Heatmaps connect to your full analytics stack, so you can explore root causes, not just symptoms.
- Filter by segment, campaign, or experiment group.
- Use alongside journeys and funnels to visually diagnose drop-offs.
- Use to see exactly how users experience a page.
Follow through on insights—without switching tools
Amplitude doesn’t stop at answers—we help you move faster to act on them. Heatmaps are integrated into the workflows your teams already use.
- Create cohorts to target users with experiments, .
- Collaborate across marketing, product, and design all in one place.
- Validate hypotheses and ship improvements with speed and confidence.
Three ways to see what users do
Explore clicks, scrolls, and custom elements to understand how users engage with your website—from CTA taps to drop-off zones.
Pinpoint exactly where users click on a page so teams can refine designs and improve usability based on popular page elements.
Understand how far users scroll to see where they engage—and where they lose interest—so you can prioritize content placement based on user attention.
Visualize clicks, taps, and interaction hotspots so you can easily identify which elements attract the most attention and which areas users ignore.
Grow your business with our better together platform
Pair aggregate trends with real user sessions. Use Heatmaps to spot behavior patterns, then jump into replays to see exactly how your users experience your site.
See how users interact with each variant—not just which one wins. Use Heatmaps to validate changes and uncover why one experiment performs better.
Add visual context to your metrics. Use Heatmaps to explore the behaviors behind drop-offs, conversions, and engagement across pages and cohorts.
Build audience segments directly from any heatmap to quickly take action. Run experiments, create a survey, or sync to ad platforms for audience retargeting.
“Heatmaps helped us uncover a critical UX issue we didn’t even know existed. We were able to see firsthand how frustrating our app could be for mobile users. We then pushed mobile accessibility upgrades straight onto our roadmap.”
Get started with Heatmaps
Get a clear picture of how users interact with your digital experiences—what’s working, what’s missing, and what’s driving outcomes—so you can take smarter action, faster.
Frequently Asked Questions
Heatmaps in Amplitude visually show where users click, scroll, and engage across your site or web app. They’re layered directly over your live interface—no extra tagging or tools needed. .
Amplitude currently supports click maps, scroll maps, and selector maps for websites and web apps. These help you visualize how users interact with buttons, forms, and other page elements.
Amplitude Heatmaps are built into a unified platform, not a standalone tool. This means you can go beyond surface-level visuals and insights by connecting Heatmaps to journeys, funnels, and advanced segmentation.
Additionally, you can easily act on your insights. You can experiment to test layouts, copy, and content changes. You can create guides to deliver timely in-product messaging that eliminates user confusion and friction. And you can create surveys to collect qualitative feedback at key moments and get the full story of what you’re seeing users do.
With Amplitude, everything lives in one place, so teams can move from insight to action without jumping between tools or losing context.
Not yet, but mobile support is coming soon. Today, you can use Amplitude Heatmaps across your desktop and mobile web experiences.
No additional setup or tagging is required. If you’re already using Amplitude Session Replay, you can enable Heatmaps directly within the platform. .
Heatmaps are only available to who have purchased the Session Replay add-on.
We offer support plans for every stage of your growth journey. Start for free with on-demand resources like our and the . Or choose from a paid plan with access to dedicated customer success and professional services teams that guide you through every step of onboarding, implementation, and . Get help setting up your , dashboards, and data so you succeed from the start.