Privacy Policy

Last Updated: October 10, 2017

This Privacy Policy explains how information is collected and used by Amplitude, Inc. ("Amplitude," "we," or "us"). This Privacy Policy applies to the Amplitude website at and Amplitude's services ("Services").

SPECIAL NOTE TO INTERNATIONAL USERS is hosted in the United States. If you are a user accessing from the European Union, Asia, or any other region with laws or regulations governing personal data collection, use, and disclosure, that differ from United States laws, please be advised that through your continued use of, which is governed by U.S. law, this Privacy Policy, and Amplitude's Terms of Service, you are transferring your personal information to the United States and you consent to that transfer.


App Developer Information

Amplitude collects personally identifiable information from you, such as email address, when you sign up for our service or contact us by email. We also track many of the actions you take on our site in order to improve the service. We will never share this information with anyone for any reason unless required by law.

We understand that the data you send to us is confidential and treat it as such. We will never share the data you send us with anyone unless required by law. Access will be restricted to the team members you invite and to certain Amplitude staff in order to provide support and develop the service.

We reserve the right to analyze this data from an aggregated standpoint and publish aggregated studies and figures. In doing so, we will never compromise the confidentiality of your data by publishing any identifying information.

End User Information

We may collect and process non-personally identifiable information regarding the behavior and usage patterns of users of mobile applications and websites ("End Users") created and published by our customers. Amplitude only collects and processes this type of data authorized by its customers through its customers’ use of Amplitude’s Services. Use of our Services does not require collection of personally identifiable information. Our customers may request such information from End Users in order to use their mobile applications and websites and such personally identifiable information may be included in the data sent to us by our customers. End Users should therefore review the privacy policies of the mobile applications and websites they use to assess the security of any personally identifiable information they disclose. To the extent we do receive any personally identifiable information, we will maintain the confidentiality of such data in accordance with this Privacy Policy. While Amplitude recognizes that an individual has the right to access the data collected about that individual, Amplitude does not have a relationship with its customers’ End Users but rather only with its customers (data controller). As a result, if you are an End User of one of our customers and you would like to amend, delete or alter your data, then you need to contact the customer directly and Amplitude will respond within a reasonable period of time to any such request by our customer. Amplitude only retains the data it processes on behalf of its customers for as long as necessary to provide the Services to its customers or as required to comply with legal obligations, resolve disputes and enforce any agreement.


We use cookies to access information when you sign in, store your preferences, to keep you logged in, and to store a limited amount of behavioral data. You can configure your browser to accept or reject these cookies and we will respect this decision by not using other means to track you. Amplitude does not respond to Do Not Track signals set by your browser.


Contact its Users

We do not use your email address or other personally identifiable information to send commercial or marketing messages without your consent, except as part of a specific program or feature for which you will have the ability to opt-in or opt-out. We may, however, use your email address without further consent for non-marketing or administrative purposes (such as notifying you of major changes to, Amplitude's Services or for customer service purposes).

Improve or its Services

We use both your personally identifiable information and certain non-personally-identifiable information (such as anonymous end user usage data, cookies, IP addresses, browser type, clickstream data, etc.) to improve the quality and design of or the Services and to create new features, promotions, functionality, and services by storing, tracking, and analyzing our users' preferences and trends. We use cookies, clear gifs, and log file information to: (a) remember information so that you will not have to re-enter it during your visit or the next time you visit; (b) monitor the effectiveness of our marketing campaigns; and (c) monitor aggregate metrics such as total number of visitors, pages viewed, etc.


Provide Services

We may provide personally identifiable information and non-personally-identifiable information to our subsidiaries, affiliated companies, or other businesses or persons for the purpose of processing or storing such information on our behalf. We require that these parties agree to process such information in compliance with our privacy policy, and we use reasonable efforts to limit their use of such information and to use other appropriate confidentiality and security measures.

We do not share your personally identifiable information (such as name or email address) or your end users' information with other third-party companies for their commercial or marketing use without your consent.

Legal Requests and Comply with State and Federal Laws

We may release personally identifiable information and/or non-personally-identifiable information if required to do so by law, or in the good-faith belief that such action is necessary to comply with state and federal laws or respond to a court order, subpoena, or search warrant.

Amplitude also reserves the right to disclose personally identifiable information and/or non-personally-identifiable information that Amplitude believes, in good faith, is appropriate or necessary to enforce our Terms of Service, take precautions against liability, to investigate and defend itself against any third-party claims or allegations, to assist government enforcement agencies, and/or to protect the security or integrity of Amplitude.

In the Event of Merger, Sale, or Bankruptcy

In the event that Amplitude is acquired by or merged with a third party entity, we reserve the right, in any of these circumstances, to transfer or assign the information we have collected from our users as part of such merger, acquisition, sale, or other change of control. In the unlikely event of our bankruptcy, insolvency, reorganization, receivership, or assignment for the benefit of creditors, or the application of laws or equitable principles affecting creditors rights generally, we may not be able to control how your personal information is treated, transferred, or used.


You may, of course, decline to submit personally identifiable information through or the Services, in which case Amplitude may not be able to provide certain services to you.

You may update or correct your personal profile information and email preferences at any time by visiting your account profile page. In addition, you can submit a request to Amplitude to delete your personal information by contacting Amplitude at


Amplitude uses commercially reasonable physical, managerial, and technical safeguards to preserve the integrity and security of your personal information. Specifically, Amplitude encrypts and signs all data originating from Amplitude and verifies it on the client. Further, for Enterprise tier customers, Amplitude supports full HTTPS exchange. However, Amplitude cannot ensure or warrant the security of any information you transmit to Amplitude and you do so at your own risk. Once we receive your transmission of information, Amplitude makes commercially reasonable efforts to ensure the security of our systems. However, please note that this is not a guarantee that such information may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards. If Amplitude learns of a security systems breach, then we may attempt to notify you electronically so that you can take appropriate protective steps. Amplitude may post a notice on if a security breach occurs. Depending on where you live, you may have a legal right to receive notice of a security breach in writing. To receive a free written notice of a security breach (or to withdraw your consent from receiving electronic notice) you should notify us at


To the extent Amplitude collects or processes personal information either on Amplitude's website or through the use of the Services, Amplitude complies with the EU-U.S. Privacy Shield Framework and the Swiss-U.S. Privacy Shield Framework as set forth by the U.S. Department of Commerce regarding the, collection, use and retention of personal data transferred from the European Union and Switzerland to the United States, respectively. Amplitude has certified to the Department of Commerce that it adheres to the Privacy Shield Principles. If there is any conflict between the terms in this Privacy Policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern. To learn more about the Privacy Shield program and to view the certification for Amplitude, please visit

Amplitude’s accountability for personal data that it receives under the Privacy Shield and subsequently transfers to a third party is described in the Privacy Shield Principles. In particular, Amplitude remains responsible and liable under the Privacy Shield Principles if third-party agents that it engages to process the personal data on its behalf do so in a manner inconsistent with the Principles, unless Amplitude proves that it is not responsible for the event giving rise to the damage.

If you have an unresolved privacy or data use concern that Amplitude has not addressed satisfactorily, please contact our U.S.-based third party dispute resolution provider (free of charge) at

For any Privacy Shield disputes that cannot be resolved by the methods above, you may be able to invoke a binding arbitration process under certain conditions. To find out more about the Privacy Shield’s binding arbitration scheme, please see:

The Federal Trade Commission has investigation and enforcement authority over Amplitude’s compliance with the Privacy Shield.

CHILDREN'S PRIVACY and the Services are not intended for anyone under the age of 13. Amplitude does not knowingly collect information from anyone under the age of 13. No one under the age of 13 may access or use the Services to provide Amplitude with personally identifiable information.


Please note that we reserve the right, at any time, to add to, change, update, or modify this Privacy Policy. We will notify you of any changes by updating this page. If, in our reasonable discretion, the changes are material, we will post a notice on our website or send you an email. Information collected will be subject to the Privacy Policy in place at the time of collection.


If you have any comments, concerns or questions about this Privacy Policy, please send us an email at or send mail to:

Amplitude, Inc.
Attn: Legal
501 2nd Street, Suite 100
San Francisco, CA 94107