Glossary

Learn about analytics, product, and technical terms and get their definitions in our Glossary.

Table of Contents

                                                                                                                                                                                                                                                                                                        Cohort retention

                                                                                                                                                                                                                                                                                                        Cohort retention tracks how specific groups of users—who signed up or engaged during the same time period—continue to use a product over time. Analyzing retention by cohort helps teams uncover behavioral trends, compare user lifecycle performance, and improve strategies that drive long-term engagement.

                                                                                                                                                                                                                                                                                                        Related Resources