Glossary

Learn about analytics, product, and technical terms and get their definitions in our Glossary.

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                                                                                                                                                                                                                                                                                                        Clickstream data

                                                                                                                                                                                                                                                                                                        Clickstream data captures the sequence of clicks and interactions users make while navigating a website or app. By analyzing this data, teams can uncover behavioral patterns, identify friction points or drop-offs, and optimize the user journey to improve engagement and overall experience.

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