Glossary

Learn about analytics, product, and technical terms and get their definitions in our Glossary.

Table of Contents

                                                                                                                                                                                                                                                                                                        Cluster analysis

                                                                                                                                                                                                                                                                                                        Cluster analysis is a statistical method used to group similar data points within a dataset. It reveals natural groupings in user behavior, allowing teams to identify key audience segments and personalize marketing or product experiences more effectively.

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