Glossary

Learn about analytics, product, and technical terms and get their definitions in our Glossary.

Table of Contents

                                                                                                                                                                                                                                                                                                        SQL querying

                                                                                                                                                                                                                                                                                                        SQL querying is the process of using Structured Query Language to retrieve, manipulate, and analyze data from relational databases. It gives teams direct access to raw datasets, allowing them to build custom reports, explore user behavior in detail, and extract insights that go beyond out-of-the-box analytics tools.

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