Glossary

Learn about analytics, product, and technical terms and get their definitions in our Glossary.

Table of Contents

                                                                                                                                                                                                                                                                                                        Predictive analytics

                                                                                                                                                                                                                                                                                                        Predictive analytics uses historical data and statistical models to forecast future trends and behaviors. It enables product teams to anticipate market shifts and customer needs by leveraging data patterns, thereby reducing uncertainty and guiding proactive, optimized strategies for growth.

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