Glossary

Learn about analytics, product, and technical terms and get their definitions in our Glossary.

Table of Contents

                                                                                                                                                                                                                                                                                                        Activation rate

                                                                                                                                                                                                                                                                                                        Activation rate measures the percentage of new users who complete a key action that signals they’ve received initial value from a product—such as completing onboarding, viewing a feature tour, or making a first purchase. It’s a vital metric for identifying friction early in the user journey and optimizing the experience to improve long-term engagement.

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