Glossary

Learn about analytics, product, and technical terms and get their definitions in our Glossary.

Table of Contents

                                                                                                                                                                                                                                                                                                        K-means clustering

                                                                                                                                                                                                                                                                                                        K-means clustering is an unsupervised learning algorithm that segments a dataset into a predetermined number of clusters based on similarity. This technique minimizes the distance between data points and their respective cluster centers, making it invaluable for uncovering natural groupings—such as customer segments—for targeted marketing strategies.

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