Glossary

Learn about analytics, product, and technical terms and get their definitions in our Glossary.

Table of Contents

                                                                                                                                                                                                                                                                                                        Average order value (AOV)

                                                                                                                                                                                                                                                                                                        Average order value (AOV) measures the average amount users spend per transaction. This metric helps businesses assess purchasing behavior, optimize product offerings, and design pricing strategies to increase the total value of each transaction.

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