Glossary

Learn about analytics, product, and technical terms and get their definitions in our Glossary.

Table of Contents

                                                                                                                                                                                                                                                                                                        Predictive modeling

                                                                                                                                                                                                                                                                                                        Predictive modeling creates data-driven models that simulate future outcomes based on historical patterns. Teams use it to estimate user behavior, conversion probability, or revenue potential and inform strategy across marketing and product.

                                                                                                                                                                                                                                                                                                        Related Resources