Glossary

Learn about analytics, product, and technical terms and get their definitions in our Glossary.

Table of Contents

                                                                                                                                                                                                                                                                                                        Customer lifetime value (CLV)

                                                                                                                                                                                                                                                                                                        Customer lifetime value (CLV) estimates the total revenue a business can expect from a user over the duration of their relationship. It helps teams determine how much to invest in acquisition and retention efforts by identifying high-value customer segments and optimizing long-term growth strategies.

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