Glossary

Learn about analytics, product, and technical terms and get their definitions in our Glossary.

Table of Contents

                                                                                                                                                                                                                                                                                                        Sentiment analysis

                                                                                                                                                                                                                                                                                                        Sentiment analysis employs natural language processing to gauge customer emotions and opinions from textual data, such as social media posts, reviews, and feedback. It provides insights into public perception and customer attitudes, enabling marketers to tailor messaging and improve user experience based on the overall sentiment toward a product or brand.

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