Glossary

Learn about analytics, product, and technical terms and get their definitions in our Glossary.

Table of Contents

                                                                                                                                                                                                                                                                                                        Retention analysis

                                                                                                                                                                                                                                                                                                        Retention analysis measures how often users return to a product over time. By analyzing cohorts and usage frequency, teams can uncover loyalty trends, evaluate product changes, and implement strategies to reduce churn and increase long-term engagement.

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