Glossary

Learn about analytics, product, and technical terms and get their definitions in our Glossary.

Table of Contents

                                                                                                                                                                                                                                                                                                        Average revenue per user

                                                                                                                                                                                                                                                                                                        Average revenue per user (ARPU) calculates the average income generated per active user over a specific period. It’s commonly used to evaluate monetization effectiveness, pricing strategies, and the overall financial health of a product or service.

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