Glossary

Learn about analytics, product, and technical terms and get their definitions in our Glossary.

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                                                                                                                                                                                                                                                                                                        Attribution modeling

                                                                                                                                                                                                                                                                                                        Attribution modeling assigns credit to different marketing touchpoints along the user journey that contribute to a conversion. It helps teams understand which channels are driving value, optimize budget allocation, and make more informed decisions about campaign strategy.

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