Glossary

Learn about analytics, product, and technical terms and get their definitions in our Glossary.

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                                                                                                                                                                                                                                                                                                        Multichannel attribution

                                                                                                                                                                                                                                                                                                        Multichannel attribution evaluates the impact of multiple marketing channels on customer conversion, providing insights into how each channel—such as social media, email marketing, and paid search—contributes to the overall success of a campaign. It helps marketers understand the full user journey, optimize cross-channel campaigns, and allocate budget more effectively based on performance.

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