Glossary

Learn about analytics, product, and technical terms and get their definitions in our Glossary.

Table of Contents

                                                                                                                                                                                                                                                                                                        Customer journey mapping

                                                                                                                                                                                                                                                                                                        Customer journey mapping is a process that visually charts every interaction a customer has with a brand—from initial awareness to post-purchase support. This visual roadmap helps teams identify pain points and opportunities to enhance the overall experience, leading to more informed and targeted improvements.

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