Glossary

Learn about analytics, product, and technical terms and get their definitions in our Glossary.

Table of Contents

                                                                                                                                                                                                                                                                                                        Dynamic segmentation

                                                                                                                                                                                                                                                                                                        Dynamic segmentation is the process of grouping users based on up-to-date behaviors and attributes, enabling real-time personalization and targeted engagement. As user activity changes, so do their segments—helping teams stay relevant and responsive.

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