Glossary

Learn about analytics, product, and technical terms and get their definitions in our Glossary.

Table of Contents

                                                                                                                                                                                                                                                                                                        Cost per acquisition

                                                                                                                                                                                                                                                                                                        Cost per acquisition (CPA) measures the average cost to acquire a new customer through marketing efforts. It’s a core metric for evaluating campaign efficiency, identifying top-performing channels, and optimizing return on ad spend.

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