Glossary

Learn about analytics, product, and technical terms and get their definitions in our Glossary.

Table of Contents

                                                                                                                                                                                                                                                                                                        Active user growth

                                                                                                                                                                                                                                                                                                        Active user growth tracks how the number of daily, weekly, or monthly active users changes over time. It’s a key signal of product momentum and marketing performance, helping teams assess the impact of acquisition efforts and user engagement strategies.

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