Glossary

Learn about analytics, product, and technical terms and get their definitions in our Glossary.

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                                                                                                                                                                                                                                                                                                        Data enrichment

                                                                                                                                                                                                                                                                                                        Data enrichment is the process of enhancing internal datasets with external or third-party information—like demographic or behavioral data—to provide greater depth and context. It improves segmentation, personalization, and predictive accuracy by filling in data gaps and supporting more informed, targeted decisions.

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