Glossary

Learn about analytics, product, and technical terms and get their definitions in our Glossary.

Table of Contents

                                                                                                                                                                                                                                                                                                        Channel attribution

                                                                                                                                                                                                                                                                                                        Channel attribution determines how different marketing or acquisition channels—like email, paid ads, or organic search—contribute to user conversions. It provides clarity on which channels drive the most value, helping teams refine their budget and messaging strategies.

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