Glossary

Learn about analytics, product, and technical terms and get their definitions in our Glossary.

Table of Contents

                                                                                                                                                                                                                                                                                                        Churn analysis

                                                                                                                                                                                                                                                                                                        Churn analysis is the process of identifying when and why users stop engaging with a product or service. It helps teams uncover patterns behind customer attrition, quantify churn rates, and proactively intervene with retention strategies—boosting loyalty, reducing loss, and increasing long-term customer value.

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