Glossary

Learn about analytics, product, and technical terms and get their definitions in our Glossary.

Table of Contents

                                                                                                                                                                                                                                                                                                        Experimentation

                                                                                                                                                                                                                                                                                                        Experimentation is the practice of testing hypotheses through controlled changes—such as A/B testing—to validate assumptions and measure the impact on key performance indicators. This iterative process enables teams to refine product features and marketing campaigns based on real-world feedback.

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