Glossary

Learn about analytics, product, and technical terms and get their definitions in our Glossary.

Table of Contents

                                                                                                                                                                                                                                                                                                        SWOT analysis

                                                                                                                                                                                                                                                                                                        SWOT analysis is a strategic framework that helps product, growth, and marketing analytics teams assess a company's strengths, weaknesses, opportunities, and threats by evaluating both internal capabilities and external market conditions. It offers a clear, comprehensive view of a product’s competitive position to support informed, data-driven decision making.

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