Glossary

Learn about analytics, product, and technical terms and get their definitions in our Glossary.

Table of Contents

                                                                                                                                                                                                                                                                                                        Trigger-based messaging

                                                                                                                                                                                                                                                                                                        Trigger-based messaging delivers automated messages in response to specific user actions—like cart abandonment or onboarding completion. These timely, behavior-based messages drive engagement and retention by providing users with relevant prompts, guidance, or incentives when they’re most likely to act.

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