Glossary

Learn about analytics, product, and technical terms and get their definitions in our Glossary.

Table of Contents

                                                                                                                                                                                                                                                                                                        Survival analysis

                                                                                                                                                                                                                                                                                                        Survival analysis is a set of statistical approaches used to determine the time it takes for an event of interest (e.g., churn, conversion) to occur. It’s useful for forecasting user retention, estimate the duration of user engagement, and evaluate the effectiveness of retention strategies by analyzing time-to-event data.

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