Glossary

Learn about analytics, product, and technical terms and get their definitions in our Glossary.

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                                                                                                                                                                                                                                                                                                        Audience segmentation

                                                                                                                                                                                                                                                                                                        Audience segmentation groups users into categories based on shared traits or behaviors. It allows teams to deliver more relevant content, personalized experiences, and targeted campaigns.

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