Glossary

Learn about analytics, product, and technical terms and get their definitions in our Glossary.

Table of Contents

                                                                                                                                                                                                                                                                                                        Tag management

                                                                                                                                                                                                                                                                                                        Tag management refers to the use of systems to manage JavaScript tags that collect user interaction data. It allows teams to update and deploy tracking codes efficiently across digital properties without relying heavily on engineering.