Glossary

Learn about analytics, product, and technical terms and get their definitions in our Glossary.

Table of Contents

                                                                                                                                                                                                                                                                                                        Market basket analysis

                                                                                                                                                                                                                                                                                                        Market basket analysis is a data mining technique that identifies products or services frequently purchased together, revealing patterns in customer buying behavior. It helps teams uncover cross-sell and upsell opportunities, create smart bundles, and personalize recommendations—ultimately boosting order value and enhancing the overall user experience.

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