Glossary

Learn about analytics, product, and technical terms and get their definitions in our Glossary.

Table of Contents

                                                                                                                                                                                                                                                                                                        Lifetime value

                                                                                                                                                                                                                                                                                                        Lifetime value (LTV) estimates the total revenue or profit a business can expect to earn from a single customer over the entire course of their relationship. This metric is crucial for understanding customer profitability and for shaping effective retention and acquisition strategies.

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