Glossary

Learn about analytics, product, and technical terms and get their definitions in our Glossary.

Table of Contents

                                                                                                                                                                                                                                                                                                        Customer acquisition cost

                                                                                                                                                                                                                                                                                                        Customer acquisition cost (CAC) represents the total cost of acquiring a new customer, including marketing, sales, and related overhead. In growth marketing, CAC is crucial for evaluating the profitability of acquisition strategies, helping marketers balance customer value against spending and scale campaigns sustainably.

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