Glossary

Learn about analytics, product, and technical terms and get their definitions in our Glossary.

Table of Contents

                                                                                                                                                                                                                                                                                                        Experiment design

                                                                                                                                                                                                                                                                                                        Experiment design is the structured approach to planning and running controlled tests—like A/B experiments—to measure the impact of changes in a product or marketing strategy. It involves defining variables, setting up control and test groups, and using statistical methods to determine causality, enabling teams to validate ideas and optimize experiences based on data.

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